Self-Assembly basics

All S-A products are made with a special seam that allows them to be assembled by hand, without any tools or machinery. The products are delivered as loose, flat packed components, which need be joined together, before they are ready to be worn.


S-A products are assembled by connecting panels together with built-in loops and holes. The process is done in 2 separate steps.

Step 1: Attaching

Start by holding the tip of a single loop and insert it through the hole from the underside of the panel, towards the surface. Grab the tip from the surface side and carefully pull it through.

Repeat the same process with all loops in each assembly step. Once all loops are pulled through, check that they are straight and facing the same way.

On hard to reach spots, you can help with a narrow blunt object, like the tip of a pencil. Press the tip of the loop against the hole from the underside of the panel, until the loop can be grabbed from the surface.

Be careful not to damage the material.

Step 2: Connecting

Loops are connected to each other by pushing every loop through the opening on the previous loop one by one. 

Repeat the connecting process until all of the loops are joined.

The last loop is handled differently from the rest. The most common cases are joining it to another seam near its ending point and an ending knot.

Ending knot

Sometimes seams are finished with an ending knot. To create the knot, first insert the second last loop through the opening of the last loop. After this, insert the last loop back through the opening on the second last loop. Finally, carefully pull the tip of the last loop while holding the base of the second last loop until the knot is secure.

Note: Ending knot places are always indicated in the instructions. Most seams don't have an ending knot.

Non-fabric elements

All non-fabric elements such as zips, buttons, snaps, eyelets, and cords are also attached without tools. Refer to the specific section on the assembly manual for detailed assembly instructions.


Although the main assembly process doesn't require any tools, some products have optional elements which may require access to basic household tools. Most notably all heat transfer prints are attached with a clothes iron. All tools for the optional steps are listed on the product pages and on the assembly manuals.